A diamond is a remarkable gift to give to someone you love. However, buying one can be confusing or even intimidating. Some good homework before you purchase will help unravel the mystery. Knowledge is power! Read on!


Salespeople will repeat plenty of misinformation about diamonds. We hope to clear up a lot of that. The rules and information herein apply whether you're shopping with a "friend" who says he or she can get you a diamond "wholesale" or comparing retailers in and out of town.


Either way, you can't compare based on quotes alone. You will have to do a little homework and ask some questions. A good jeweler will appreciate your questions and give clear answers. Please come in, and we'll be happy to start you out right and answer all your questions without any uncomfortable pressure.


We hope you like this site and find it helpful