Established in 1992, ?What If! is one of the largest independent innovation companies in the world. The company creates structures and mechanisms that support and sustain innovation and develops training programs that increase the innovative skills of employees. It also organizes study tours and events that create opportunities for people to meet with and share the secrets of innovators. The company in collaboration with clients enhances existing products, services, brands and customer experiences. It has operations in over 40 countries worldwide and serves a range of clients and market sectors. The company has a team of more than 300 employees. Its client list includes The client list includes: Unilever, Cadbury Schweppes, Nestle, Shell, BT, Astra Zeneca, British Airways, Coors Brewers, Sainsbury s, Boots and McDonalds. With international locations in China and the United Kingdom, ?What If! maintains one of its locations in New York City.