Founded in 1995, SPINS offers Natural Products sales data to various industries. It provides industry reporting and consulting services. The company offers retail measurement, content-based reporting, consumer information and consulting services. Its consumer measurement services provide information on the consumer behavior, demographics and attitudes behind natural products sales. SPINS works in partnership with the retailers, distributors, brokers and manufacturers. Its retail measurement services represent supermarkets, including Wild Oats Market census and Whole Foods Market estimates, as well as natural grocery associations, such as the National Cooperative Grocers Association. SPINS maintains its corporate headquarters in Schaumburg, Ill.