Sedona Corporation develops Web-based customer relationship management software and services. The company s customers are both end-user organizations and software application and service solution providers that support small- to mid-sized businesses. It is dominant in the SMB financial services market particularly with community and regional banks, credit unions and insurance companies. Its CRM solution, Intarsia, enables SMBs to increase the profitability of their customer portfolio. With its technology and flexible licensing options, Intarsia can help increase overall software sales and client retention while reducing the sales cycle often incurred with traditional enterprise software. Because the system can be implemented quickly to deliver a rapid return on investment, it can help enhance overall shareholder value to both the solution provider and financial services institution. Sedona Corporation is headquartered in King of Prussia, Pa.