The Mission of Santa Barbara Conference and Visitors Bureau and Film Commission is to promote the City of Santa Barbara, South Coast & surrounding County Communities, as a destination for travel and media production to create economic vitality. Discover everything you’ve ever imagined California to be, and then some, is right here in Santa Barbara. Where restaurants, museums and theaters reside under a skyline of red tiled roofs. And walking, hiking and biking take you far beyond the range of any car. Couples find it as romantic as families find it unforgettable. It’s Santa Barbara and summer is just getting started. Don’t miss a world-class event and festival lineup and live performances for all ages. Because there’s California, and then there’s Santa Barbara, California.