The Research Associates, also known as TRA, is a marketing intelligence and strategic consultation company. It creates, implements, manages and monitors business initiatives. The company serves clients in the public and private sectors. The Research Associates offers marketing and branding services. It also performs advertising and public relations activities. The company provides change management implementation and branding solutions. In addition, The Research Associates offers information technology research, and program and customer prioritization services. It provides data collection, customer segmentation and media convergence intelligence solutions. The company analyzes and designs systems infrastructure. The Research Associates conducts qualitative and quantitative data research activities.