Through extensive R&D and collaboration between the product development team, cutters, and the marketing team, WF have successfully launched many turn-key engagement & bridal programs, for national & regional retail chains, as well as leading independent stores. Our goal is to create an innovative and unique solution to each of our clients by customizing each program and creating an add-on value, which in turn increases sales' volume and profit margins. We look at our clients as strategic partners, and work closely with them to unveil elegant and sophisticated designer solitaires collections, that bring to life to our breathtaking Ideal Princess Cut diamonds.