Mediapower, located in Clearwater, Fla., offers direct response marketing via radio and television commercials, catalogs and other promotional activities. The company owns MPDirect that operates the Suntime business division. Suntime is a supplier and manufacturer of sports related timepieces. It specializes in watches and clocks and offers a range of collegiate products. The products are offered throughout the United States in independent sporting goods stores, regional sporting goods chains, regional department stores, college bookstores, catalog outlets, independent gift and novelty stores and airport gift shops. The products are also offered through a number of Web sites.