Established in 1990, Max Muscle is one of the major franchises, specializing in sports nutrition. Based in Orange, Calif., it manufactures sports nutrition products and custom athletic apparel. The store also provides expert advice through its award winning monthly magazine, max sports and fitness, personalized nutrition plans and max formation life challenge. The products available at Max Muscle include glutamine and glutamine blends, nutraceuticals, protein supplements, vitamins and minerals, to name a few. The store has more than 100 franchise locations operating across the United States.