Lodestar Investment Counsel is a full-service investment advisory firm that provides professional money management services. The company is engaged in the development of investment portfolios. Lodestar Investment Counsel serves more than 350 clients that include families, trusts, entrepreneurs, retirement plans and foundations. Established in 1989 as an independent registered investment adviser, the company has over $700 million of assets under management. Lodestar Investment Counsel provides research and security selection services for undervalued stocks. The company additionally offers online information about capital markets indexes. Lodestar Investment Counsel provides personal planning, asset allocation, risk management and rebalancing services. The company maintains a work force of several employees.