Established in 1902, JCPenney is one of leading retailers of apparel and home furnishings in the United States. Based in Columbus, Ohio, it operates more than 1,100 department stores nationwide and Puerto Rico. JCPenney offers an array of products, comprising jewelry, shoes, accessories, watches, furniture and more. The firm offers a range of services, such as JCPenney salon, JCPenney optical, custom decorating, JCPenney wedding and gift registry as well as JCPenney rewards credit card. It carries products from a selection of brands, including American Living, ALLEN B, Bisou Bisou, Call It Spring and Liz Claiborne.