In Bloom Florist, a family-owned florist based out of Orlando, Florida, extends its services to the Lawsona- Fern Creek neighborhood. It has a branch in Forest Avenue. The florist provides flowers and floral arrangements for weddings, anniversaries, birthdays, St. PatrickÕs Day, condolences, prom, homecoming, womenÕs day, and parties welcoming new born babies. In Bloom Florist offers a variety of gifts and gift baskets such as baby gift baskets, plush animals for babies, fruit baskets, gourmet baskets, and home dŽcor. The store offers a wide range of cakes, chocolates, sweets, wines, and champagne. The available plants and flowers include roses, local specials, blooming plants, luxury bouquets, green plants, mixed bouquets, tropical flowers, and Vera Wang collection. Customers are provided with reward points for every single dollar they spend at the store. The accumulated points can be exchanged for branded merchandise or they can be saved for paying future orders.