Giving Generously and Helping Businesses Grow Using Social Media No "cookie-cutter", "one-size-all" approach to online marketing will produce the results your company needs. Every industry and customer base is unique, and requires a completely customized strategy. We believe that there are 4 main "Pillars of Social Media Success": 1. Goals - Clearly defined and measurable goals are the foundation of success. 2. Audience - You must find out exactly who your perfect customer is, where they are online, and what they care about. 3. Content - High value content that's relevant to your target audience builds your brand awareness, authority, and your "Know, Like, Trust" factor with prospects, and moves them through the buying process. 4. Relationships - One-on-one, face-to-face relationships are the best way to build a business. Building those authentic relationships online through Social Media is a close second. We excel at setting up these 4 pillars by offering the following services to our clients: Total Social Media Management: Don't have the time to run your own social media accounts? Let our team of experts develop and execute a results-driven social media strategy for your business! Social Media Strategy Development: We specialize in finding out who your target audience is, what they care about, where and how to reach them to build you a customized social media strategy from the ground up. Ongoing Training and Consultation: We can consult remotely, or come into your offices to train you one-on-one, or train your staff on how to execute your social media strategy, and make necessary changes to achieve maximum results. Account Setup and Optimization: Once we identify where your audience is and what platforms you need to be on, we can set up your accounts on each platform, and optimize your existing accounts to maximize their effectiveness. Social Media Analysis: Just need some guidance? We can do a comprehensive audit of your social media presence, and sit down with you to discuss improvements and additional opportunities you can take advantage of. Content Creation, Curation and Promotion: We make sure that your social media profiles are consistently posting high quality content. We can handle everything: blog posts, graphics, animations, videos, eBooks, contests, etc. Community Management: We will work with you to identify your current community of fans online, and then handle the 1:1, authentic communication and engagement to increase customer retention and brand reputation. Press Releases & Public Relations: We've gotten our clients featured in several large publications, including Forbes and PBS. We can assist you in crafting a compelling story for your brand, researching and reaching out to journalists, and writing press releases. Website Development & Graphic Design: We build custom, mobile-optimized website designed and/or redesigned to fit your exact business needs. We also offer graphic design services, including logos, brochures, business cards, etc. All consulting and advice is given in accordance with the relevant Terms of Use and Terms of Service. Far too many "experts' bend and break the rules on behalf of their clients in search of instant results. We focus on building long-term, sustainable and successful strategies for our clients.