EYEQ.ITY (pronounced Eye – Q – ity) was founded by Peter Grimes, a former executive with LensCrafters®, with 30 years of experience in the optical industry. The company was conceived around the idea that buying eyeglasses should be simple, fun and affordable.

EYEQ.ITY provides intelligent vision solutions that improve and enhance the lives of our customers. We are passionate about high-quality and stylish eyewear products. We deliver our customized solutions with package prices, meaning our prices include frame, lenses and your other favorite options to give you what you want and need while removing the pressure of additional up-sales during your purchase.

We provide customized eye wear solutions.

We are not eye doctors.

We believe that the best person to care for your eye health is the doctor you already know and trust. If you don’t currently have an eye doctor we can refer you to one that is well-respected within your community, and who can see you at a time that is convenient for you. Remember be good to yourself; see your eye doctor every year for a complete eye health exam.