Edward Beiner, a native of Brazil who was educated in Canada with stops in Europe opened his first store in South Miami in 1981. With his ability to spot and set trends, the young brand-savvy designer quickly developed a reputation as an influential industry leader. Today Edward Beiner is nine stores and growing, located in many of South Florida's most fashionable areas. Each store has become synonymous with uniquely innovative products and exceptional customer service, both hallmarks of the Edward Beiner brand.   Today, Edward Beiner is spending more time doing what he loves best; designing his own signature eyewear collections for men and women and curating eyewear from around the world that stirs his imagination, and that surely will stir yours too. Mr. Balocco, a highly respected figure in the international eyewear industry, was educated in the finest schools in Italy where he received both graduate and under graduate degrees in business; and distinguished himself early on in his career by publishing articles in Italian business journals advocating the modernization of Italy's accounting methods.   As a young aspiring executive, Mr. Balocco became CEO of Persol and overhauled the company's sales and marketing. He strengthened Persol's financial structure to enable the company to compete in the international arena and organized a joint venture with the former president of ski manufacturer, Nordica, to engineer a leveraged buyout of Persol, which he then sold to Luxottica. In 2001, Mr. Balocco joined Edward Beiner as a partner and board member. Since their partnership, Edward Beiner continues to focus on enhancing the company's creative product and service offering to ensure his customers will always have access to the best before the rest, while Mr. Balocco ensures the offering arrives in a timely and efficient manner.   Together, their commitment to creativity and excellence will ensure that Edward Beiner remain at the forefront of the eyewear market.