The Dominion Group is a full-service, independent health care consultation firm that specializes in marketing research and strategic planning services. It serves the pharmaceutical and biotechnology industries. The company provides product concept evaluation and target audience identification solutions. The Dominion Group also offers clinical development prioritization, market segmentation and packaging services. Its methodologies include telephone interviews, focus groups and teleconferences. The company additionally provides conjoint analysis and perceptual mapping studies solutions. The Dominion Group s clients include Sequus Pharmaceuticals, Ortho-McNeil Pharmaceuticals, Roche Laboratories and McNeil Consumer Products. It conducts marketing research activities in collaboration with oncology, hematology, immunology and surgical specialists.