C aver P ublic R elations is a full-service strategic communications and reputation management firm with a diverse global client base focused in Texas, the Southeast and China. Our dedicated division of Caver Sports Communications is focused on strategic communications consultancy for university athletic programs.cpr was founded in 2004 as a virtual agency built on a foundation of offering each client personalized senior expertise and leadership in strategic communications to create and execute innovative communications strategies that build partnerships and reach business goals.We call it our cpr formula, where c ommunication + p artnerships = r esults. And some of our most important partnerships are the ones we develop with our clients.We assemble virtual expert teams unique to the goals of our clients, enabling us to bring some of the top resources in the industry to work for our clients without the overhead of a larger firm. We create the specialized team that fits our clients instead of asking our clients to fit the agency. We are collaboration at it's best, where the client wins.cpr 's client base and scope of work ranges from technology to non-profit. The principles and creativity of public relations, communications and reputation management are not industry specific, therefore neither are we.We are also committed to serving our community. Though we serve in several community roles, our biggest impact comes through our pro-bono partnerships. Each year, cpr selects a charitable non-profit to provide pro-bono services. Pro-bono proposals are due on Sept. 1 for the following year. cpr selects the pro-bono partner based on the significance of the impact we can make for the organization.