California Marketing is a customer relation and management call center based in San Diego, Calif. The company plans, coordinates and implements customer contact programs locally, regionally and nationally. It offers political polling, controlled circulation, quality assurance as well as inbound and outbound services. California Marketing is an outsource service bureau. Unlike agencies, it represents clients directly. All communication between a client s customer and California Marketing is made directly on the client s behalf. As far as the customer is concerned there is no middleman, and therefore no third party confusion. Since 1984, California Marketing has represented a variety of industries, companies, organizations and individuals.