RJ Palmer is a privately owned, full-service media communications agency. It offers services for various media disciplines, such as television, radio, print, direct response, Internet, mobile, gaming and technologies. The range of services includes proprietary communication tools, research and databases; access to leading industry consultants; direct response and interactive tracking; and financial and billing systems handled through Donovan data systems. The company has been operational for over 25 years. It serves a number of industries that include packaged goods, retail, pharmaceutical, travel, financial and manufacturing. It undertakes several industry-based research programs from numerous vendors, such as Nielsen, MRI, Simmons, Monroe-Mendolsohn and MARS. It is headquartered in New York City.