Mike Usselman is the "Third Generation Owner" of Appliance City. As explained by The Hollywood Star News(July 2011), "It's all in the family at Appliance City. Three generations of Usselmans have owned & operated this unique store, located at 4046 NE Cully Blvd (www.appliancecity.info). We're talking about Mike Usselman (44) who took over the business from his father, Steve Usselman (63). Steve learned the ropes from his dad, Ed Usselman, who turned 86 in August." "Started as Ed Usselman's Appliances in a little corner shop, the Usselman's have extended their business in the same building, taking over segments that had housed a number of other businesses, including a feed store, an auto-repair shop and Rose City Electric." "Specializing in the sales and repair of major home appliances, including vintage appliance repair & restoration, Appliance City has been a fixture of the Rose City Park neighborhood for over 50 years."