Q: How Long Has ASL Been In Business? Over 55 years. ASL was founded on April 6, 1954 in Phoenix, AZ and has been a licensed life insurer since April 22, 1954. ASL is not rated by any of the rating agencies because we believe the rating agencies add little value and do not justify the excessive fees charged by the rating agencies. We choose to not pay to play and instead refer people to our company's proven history of profitability and exceptional solvency as hard evidence of our financial strength and solvency.
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