AAA Insurance is a division of the American Automobile Association, a motorist-service company that provides automotive, travel insurance and financial service to more than 41 million members in the United States. The company has locations throughout the U. S., including the one on East Broadway in Louisville, Ky. The company offers emergency roadside assistance needs and travel planning services to its members. AAA Insurance offers special group rates, discounts for safety and security devices and multi-vehicle and multi-product rates. The company provides insurance coverage for auto, home, boat and life. AAA Insurance services claims 24 hours a day, seven days a week, which can be done online or by calling its toll-free telephone number. AAA was founded in 1902.